The Consumer goods industry is increasingly competitive and has an increasing need to differentiate itself through innovation, creativity and added value in products and services. Consumers have more information, are better buyers and more demanding. Trends such as healthy eating, access to new technologies, e-commerce and marketing techniques to name a few, require more effective management of business resources and customer orientation.
There is a progressive concentration of manufacturers and distributors with a tendency towards the globalization of brands and concepts. The rise of online commerce and multi-channel strategies, the distribution brand, the revival of the neighborhood supermarket, the greater ecological awareness and emerging market niches such as the senior population or the sports boom extend the competitive environment and the pressure on the margins.
From the perspective of talent, it is a dynamic sector characterized by the high and rapid mobility of its professionals. We help our clients attract executives who contribute to achieve a profitable differentiation, through the development of brands, the opening of new channels in the digital era, or the application of innovative ways of relating with their clients.